JOEL ​BASKIN

​Sr. UX Designer at PlayNetwork

PlayNetwork delivers music to retail spaces, including Starbucks, Hilton, and most malls and department stores.

 ​

My Role

As a contractor and converting to an FTE, I worked as a one-person UX Design team to support several development teams and projects simultaneously.

 

I conducted user research to define requirements and success criteria, created and presented mockups and prototypes to stakeholders and users for review and refinement, and delivered buildable designs that leveraged the collaboration and buy-in fostered during the end-to-end design process.

​​

Device Manager Dashboard

Failing devices, a lack of visibility, an uncharted troubleshooting process, and a growing queue of dissatisfied customers. I pulled together allies and resources to help me identify key indicators of device failure and map the decision tree that would enable Customer Service to fix problems quickly, catch devices before they failed, and delight customers with uninterrupted service.​

Sr. UX Designer at Rapid7

InsightVM detects, catalogs, and inspects networked devices for security vulnerabilities. It then recommends solutions and tracks progress against defined goals and assigned tickets. InsightVM is widely recognized as a industry leader despite its difficult user interface. ​​

​

My Role

As a Sr. UX Designer, my task was to ​simplify and resolve overlapping features from two useful but limited features. The result would be one easy-to-use analytic and tracking tool with the best capabilities of both. ​​​​

​

I heard from SMEs in Customer Support how users framed their questions and needs, learned from Technical Account Reps, CSOs, and Security Operation managers how they wanted the product to work for them. ​​I illustrated several functional models, mocked up contrasting designs in Figma, and verified design success using a prototype. 

​

InsightVM - Vulnerability Management

The Goals feature creates dashboard widgets that display current status of a user-defined metric against a target value. Projects tracks and displays completion of assigned tickets. But the features could not communicate or be linked. Also, the method to define metrics in Goals did not correlate to tracking measures in Projects. My design enabled users to define a Goal, attach assigned tickets, and show progress against completed work.

Sr. Product Designer at INRIX

INRIX provides traffic and travel path data to navigation apps and marketing experts.  ​

​

Autonomous Vehicle Road Rules

Design a graphical web-based tool to input, view, and manage road data on maps and schematics.​​​

​​